Build a Coaching Culture That Lasts
Association for Coaching (AC) offers Corporate Membership and Accreditation to organizations who want to embed coaching standards, raise leadership quality, and signal a credible quality mark.
Why Coaching in the Workplace?
The right coaching mindset transforms teams, performance, and culture. That’s why more leaders and organizations join the Association for Coaching (AC). Watch our video below on the value of coaching.
Develop Your Leaders into Coaches
Large-scale change needs more than good intentions. With AC Corporate Membership, you can:
Whether you have 100 managers or 1,000, AC membership gives you the tools, frameworks and credibility to make coaching part of your DNA.
Outcomes and Impact of a Coaching Culture
How the AC can help
Are you using or considering introducing coaching for staff development? Or are you wanting to build an internal coaching network? The Association for Coaching (AC) welcomes all organizations of all shapes and sizes who are interested in taking a coaching approach or embedding a coaching culture.
Culture & Performance
Embed leader-as-coach behaviors that lift engagement.
Global Standards & Ethics
Align to internationally recognized coaching standards.
Community & CPD
Access events, resources, and a global professional network.
Accreditation Quality Mark
Prove capability and professionalism - not just attendance.
Designed for organizations of any size—from 10 to 10,000+.
At-a-Glance: Your Options
Corporate Membership
Leader Coach Accreditation
Team Coaching Accreditation
What others are saying
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We joined the AC as a corporate member to benchmark our coaching approach — but we stayed for the network, resources, and accreditation pathways. It’s helped us strengthen our leadership culture and show our commitment to our people.
Christine Eve, HR Director
Testimonials
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We joined the AC as a corporate member to benchmark our coaching approach — but we stayed for the network, resources, and accreditation pathways. It’s helped us strengthen our leadership culture and show our commitment to our people.
Mike Eve, Team Lead
Testimonials
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We joined the AC as a corporate member to benchmark our coaching approach — but we stayed for the network, resources, and accreditation pathways. It’s helped us strengthen our leadership culture and show our commitment to our people.
Christina Cooper, L&D Lead
Free: 3 Essential Articles on Coaching in the Workplace
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Frequently Asked Questions
Membership supports culture-building with standards, resources, development opportunities and community. Accreditation is an external quality mark demonstrating applied capability.
There are development opportunities & CPD through webinars delivered by AC member experts. AC also accredits and validates individual capability and the training which occurs internally or via AC-approved providers.
Typically 3–6 months for experienced leaders or 6–12 months alongside development programs.
To achieve Leader Coach Accreditation, you will need to submit a portfolio that demonstrates your real-world coaching capability. This portfolio is designed to showcase both your knowledge and your practical experience, including evidence of:
- Your Coaching Knowledge: How you understand and apply established coaching competencies and ethical principles in your leadership role.
- Your Practical Experience: Verifiable examples of your coaching conversations and activities, showing how you develop your people and teams.
- Your Commitment to Development: A record of your own continuous professional development (CPD) and reflective practice as a Leader Coach.
Essentially, the evidence needs to prove your ongoing commitment to excellence through a practical application of your coaching skills, not just theoretical understanding.
Yes. Many organizations map internal leadership frameworks to the AC competencies in order to ensure they are meeting a globally recognized standard (or Competency Framework)
While Corporate Membership doesn't offer a direct ROI calculation tool, it provides the essential framework for you to measure the impact of your investment. You can demonstrate returns through two key avenues:
1. Pathway to Accreditation: Membership gives your teams clear access to our internationally recognized accreditation schemes. The accreditation process itself is a powerful measure of impact, as it requires individuals and teams to prove real-world capability and positive results, giving you a tangible benchmark for performance.
2. Trackable Professional Development: We enable you to monitor how your employees engage with the continuous professional development (CPD) opportunities, events, and resources that membership unlocks. This allows you to track the uptake and value of the developmental tools you are investing in.
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